Aviation · 2023
Terminal Lounge Experience Concept
A passenger experience concept for a concourse rest and retail zone — wayfinding, seating clusters, and daylight strategy.
+21%
Dwell (modeled)
5
Zones redefined
3
Wayfinding tiers
Client
Airport Concessions Partner
Services applied
The challenge
Passengers moved through the concourse without stopping, suppressing concession performance.
Our approach
Step 01
Observed passenger flow and dwell by hour and gate cluster
Step 02
Reprogrammed seating into rest, work, and family clusters
Step 03
Rebuilt wayfinding hierarchy to shorten decision time
Step 04
Modeled the commercial case for the concessions partner