Public Sector · 2024
Regional Agency Public Information Campaign
A multilingual public information campaign across broadcast, digital, and out-of-home, coordinated with six internal departments.
4
Languages
12
Channels
6
Departments aligned
Client
Regional Public Agency
Services applied
The challenge
A construction program affecting daily travel for hundreds of thousands of residents, with low awareness and rising complaint volume.
Our approach
Step 01
Segmented audiences by corridor, language, and travel behavior
Step 02
Built a message matrix approved by legal, operations, and executive stakeholders
Step 03
Planned and bought media across radio, digital, transit, and community press
Step 04
Reported reach and sentiment monthly against a pre-campaign baseline