Brand · 2023
National Brand Market Activation
Concept, fabrication, permitting, and staffing for a touring brand activation across Southern California markets.
Multi-city
Markets
Bilingual
Staffing
End to end
Scope
Client
National Consumer Brand
Services applied
The challenge
A national brand needed regional and cultural fluency to land credibly with Southern California audiences — without a local team on the ground.
Our approach
Step 01
Developed the activation concept and footprint with our fabrication partners
Step 02
Handled municipal permitting and venue agreements in every market
Step 03
Recruited, trained, and supervised bilingual event staff
Step 04
Measured attendance, dwell, and earned media by market